Blogging Basics Workbook
Blogging improves your search ranking, gives you a chance to showcase work examples, fuel your social media updates and so much more. How do you get started? This guide will show you how.
Blog Post Planner
A successful blog is filled with a steady stream of keyword rich, well written, relevant content that is properly categorized. Sometimes, the writing of the 500-word post is the easy part. This checklist will help you manage all the other steps.
Ultimate Guide to Web Copy
Great content doesn’t happen by accident.
Use this example to build a year-at-a-glance tool which lets you identify themes and brainstorm ideas on how those themes can be incorporated into blog posts, graphics video and email newsletters.
These words have a strong meaning which is likely to trigger a psychological or emotional response. They are persuasive pushing people to take action.
Learn to use seductive, emotional and sensory power words to connect with prospective clients
Better Looking Email
First impressions matter.
If you want a positive response to your email campaign, you need to make a positive first impression. Discover the design tricks which make readers want to learn more, read more, and most importantly, BUY NOW!
Our guide you will help you select the right font, color and calls to action to construct email campaigns which drive action.
Ultimate Guide to Subject Lines
Shorten Your Sales Cycle
Inbound Campaign Planning Guide
Inbound Budget Worksheet
When it comes to learning a new language, you start with a few basic terms and build over time. This SEO Basic Glossary is designed to give you a starting point as you begin your study of SEO.
With more than 700,000,000 sites worldwide, how do you claw your way to the front of page one? There are many answers to this question, and the rules shift as often as Google adjusts their algorithms.
There are however a few basic rules which will give you a starting point to get in the “get in the SEO” game. Use our checklist to map out your plan to stay one step ahead of your competitors and on page one of Google results.
Content Driven SEO Plan
Using a content-driven SEO approach gives you a manageable roadmap to consistently improve your search position.
If your goal is to generate results by driving qualified prospects to your website skip the technical tricks and focus on answering questions to satisfy the curiosity of human visitors and search engines.
Search Intent Workbook
People come to search engines with questions. Your goal is to anticipate questions prospective customers are likely to have. To win search you must build pages which answer the questions as specifically and completely as possible using language people are likely to use in their search.
An easy way to think about the questions is to start with the intention of the searcher. Intention falls into one of four categories: information, navigation, commercial investigation and transaction.
Use this worksheet to uncover those questions
Facebook Content Plan
LinkedIn Content Plan
LinkedIn is an ideal place to connect with professionals. Whether you are a business owner, corporate employee or new grad looking for your first real job, LinkedIn has the power to help you build authority, establish thought leadership, and cultivate a robust network.
Social Media Check List
Whether you are kicking off a Facebook, LinkedIn, Twitter, Instagram or Pinterest campaign, use this worksheet to organize your ideas.
Each platform is a little different. Use this checklist to pick their right networks to reach your target customer. Then adjust your content to fit that network.
Digital Marketing Planning Guide
-The purpose of ALL marketing is to make a connection between your product/service and a prospective customer’s needs. There is a logical step-by-step process you can use to make that connection. Learn how to apply that logic to digital products.
Web Audit Guide
Discover how to evaluate the design, content, conversion structure, SEO, and traffic sources to uncover opportunities for improvement.
Discover simple tricks to landing page success.
Website Planning Guide
If you hit the road without a map, there is a good chance you will get lost. The same is true for your business. A good business plan will guide you on your trip to success. The process doesn’t have to be overwhelming or incredibly time consuming. Start with a simple outline and refine it along the way.
Simple Strategic Plan
Creating a strategic plan doesn’t have to be long and complex. Just download our simple planning tool, fill in the blanks and use your outline to stay on track.
Ideal Client Workbook
Everyone is not your customers. You will close more sales with less marketing if you narrow the focus and accept that some people are just not going to buy from you. Discover the four-step process to defining your ideal client and use that information to reach more qualified prospects.
Position Statement Planning Guide
Customer Acquisition Budget
This is the cost of persuading an interested customer to invest in a product or service.
What should you spend on customer acquisition? The answer will depend on what an average customer is worth. How much do they spend, what your profit margin is on the sale, and how likely they are to make repeat purchases.
Use this worksheet to calculate the right acquisition budget for each new customer.
KPI Planning Guide
For every marketing investment you should have a specific objective or goal and a metric. Whether you are spending 1,000 or 10,000 marketing metrics will help you figure out if the money is being well spent. Use this worksheet to outline your objectives and your measurement strategy
Marketing Plan Starter Kit
Effective marketing doesn’t happen by accident.
It is built on a solid foundation which includes a clear definition of your ideal customer and their needs along with an objective assessment of your sales process and goals.
MARKETING MOVES FAST!
It’s hard to stay current with all the changes in digital marketing and still run a business, but that’s our job. We stay up-to-date on the tools, trends, and information you need.