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Content

Blogging Basics Workbook

Blogging improves your search ranking, gives you a chance to showcase work examples, fuel your social media updates and so much more. How do you get started? This guide will show you how.

Blog Post Planner

A successful blog is filled with a steady stream of keyword rich, well written, relevant content that is properly categorized. Sometimes, the writing of the 500-word post is the easy part. This checklist will help you manage all the other steps.

Ultimate Guide to Web Copy
While people will get a kick out of your website if it has cool features and a clean design, that isn’t why they come to your website. What brings them to your stie and makes them stay is your web copy. This guide will give you tips and tricks for writing web copy that helps you get found on Google, makes your landing pages easy to read, and gives your visitors exactly what they need to take the next step.
Content Calendar

Great content doesn’t happen by accident.

Use this example to build a year-at-a-glance tool which lets you identify themes and brainstorm ideas on how those themes can be incorporated into blog posts, graphics video and email newsletters.

Power Words

These words have a strong meaning which is likely to trigger a psychological or emotional response.  They are persuasive pushing people to take action.

Learn to use seductive, emotional and sensory power words to connect with prospective clients

Email

Email Glossary
Our inboxes are filled with so many messages, that your email really needs to stand out. So how do you do that? Take advantage of the information available every time you send a campaign. From opens and clicks to bounces and opt-outs, there’s lots of data and lots of buzzwords.
Better Looking Email

First impressions matter.
If you want a positive response to your email campaign, you need to make a positive first impression. Discover the design tricks which make readers want to learn more, read more, and most importantly, BUY NOW!

Our guide you will help you select the right font, color and calls to action to construct email campaigns which drive action.

Ultimate Guide to Subject Lines
Capture a reader’s attention with just a few words You have just a moment to capture someone’s attention as you compete with hundreds (or thousands) of marketing messages directed at your prospective customers every day. Learn how to: Write headlines which answer the question What’s in it for me?
Email Metrics
WHAT YOU MEASURE MATTERS Discover how the reports and analytics of digital marketing give you the key information you need to succeed. This workbook will take you step-by-step through the amazing data generated by all the key online marketing tools – and give you tips on how to use it.
Shorten Your Sales Cycle
Use landing pages to capture email addresses and automated email campaigns to move those casual connections through your sales funnel. With touches at just the right time, you can convert prospects into customers.

Inbound

Inbound Campaign Planning Guide
Inbound Campaign Planning Guide – If there is a steady stream of traffic to your website, but only a few people are filling out conversion forms you are wasting your marketing, letting precious leads slip through your fingers. Discover simple tricks to landing page success.
Inbound Budget Worksheet
Inbound marketing is transforming the way consumers gather information. Consumers and businesses alike take their time gathering data before making a purchasing decision. Are you investing enough to give them what they’re looking for?

SEO

SEO Glossary

When it comes to learning a new language, you start with a few basic terms and build over time. This SEO Basic Glossary is designed to give you a starting point as you begin your study of SEO.

SEO Checklist

With more than 700,000,000 sites worldwide, how do you claw your way to the front of page one? There are many answers to this question, and the rules shift as often as Google adjusts their algorithms.

There are however a few basic rules which will give you a starting point to get in the “get in the SEO” game. Use our checklist to map out your plan to stay one step ahead of your competitors and on page one of Google results.

Content Driven SEO Plan

Using a content-driven SEO approach gives you a manageable roadmap to consistently improve your search position.

If your goal is to generate results by driving qualified prospects to your website skip the technical tricks and focus on answering questions to satisfy the curiosity of human visitors and search engines.

Search Intent Workbook

People come to search engines with questions. Your goal is to anticipate questions prospective customers are likely to have. To win search you must build pages which answer the questions as specifically and completely as possible using language people are likely to use in their search.

An easy way to think about the questions is to start with the intention of the searcher. Intention falls into one of four categories: information, navigation, commercial investigation and transaction.

Use this worksheet to uncover those questions

Social Media

Facebook Content Plan
DO YOU HAVE A FACEBOOK PLAN? Facebook is the number one small business marketing tool. Isn’t it about time you started using it to your advantage? Learn how to use the 50/30/20 rule to balance your content. Use this workbook to plan a week’s worth of Facebook content which will engage your audience and drive results.
LinkedIn Content Plan

LinkedIn is an ideal place to connect with professionals. Whether you are a business owner, corporate employee or new grad looking for your first real job, LinkedIn has the power to help you build authority, establish thought leadership, and cultivate a robust network.

Social Media Check List

Whether you are kicking off a Facebook, LinkedIn, Twitter, Instagram or Pinterest campaign, use this worksheet to organize your ideas.

Each platform is a little different.  Use this checklist to pick their right networks to reach your target customer.  Then adjust your content to fit that network. 

Digital Marketing Planning Guide

-The purpose of ALL marketing is to make a connection between your product/service and a prospective customer’s needs. There is a logical step-by-step process you can use to make that connection. Learn how to apply that logic to digital products.

Web

Web Audit Guide

Discover how to evaluate the design, content, conversion structure, SEO, and traffic sources to uncover opportunities for improvement.

Discover simple tricks to landing page success.

Website Planning Guide
Your project will launch smoothly if you do a little homework beforehand. This resource will help you every step of the way in every aspect as you prepare to launch your web project.

Strategy

Business Map

 If you hit the road without a map, there is a good chance you will get lost.  The same is true for your business. A good business plan will guide you on your trip to success. The process doesn’t have to be overwhelming or incredibly time consuming.  Start with a simple outline and refine it along the way.

Simple Strategic Plan

Creating a strategic plan doesn’t have to be long and complex. Just download our simple planning tool, fill in the blanks and use your outline to stay on track.

SWOT Matrix
Most business owners dream of a way to predict the future. While we can’t give you a crystal ball, our S.W.O.T matrix worksheet will prepare you for whatever comes your way. Use this tool to assess how the strengths and weaknesses of your business can prepare you to take advantage of opportunities and defend against the threats of changing market conditions.
Ideal Client Workbook

Everyone is not your customers. You will close more sales with less marketing if you narrow the focus and accept that some people are just not going to buy from you. Discover the four-step process to defining your ideal client and use that information to reach more qualified prospects.

Position Statement Planning Guide
Stop wasting time sounding like everyone else. You will sell more when you talk about why you are uniquely qualified to solve a problem. A position statement defines your company in terms which are relevant to prospective customers. This workbook will give you a step by step process you can use to create an effective positioning statement unique to your company.
Customer Acquisition Budget

This is  the cost of persuading an interested customer to invest in a product or service.

What should you spend on customer acquisition? The answer will depend on what an average customer is worth. How much do they spend, what your profit margin is on the sale, and how likely they are to make repeat purchases.

Use this worksheet to calculate the right acquisition budget for each new customer.

KPI Planning Guide

For every marketing investment you should have a specific objective or goal and a metric. Whether you are spending 1,000 or 10,000 marketing metrics will help you figure out if the money is being well spent. Use this worksheet to outline your objectives and your measurement strategy

Marketing Plan Starter Kit

Effective marketing doesn’t happen by accident.
It is built on a solid foundation which includes a clear definition of your ideal customer and their needs along with an objective assessment of your sales process and goals.

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