Writing a business plan does not have to be overwhelming or time consuming when you start with a simple outline and refine it along the way. This self-paced program is designed to help you do just that.Work on your plan on your schedule. Constructed for small...
Learn to use digital marketing to drive prospects through your sales funnelPeople don’t become customers overnight. They start out as random visitors to your website, or someone you bump into at a networking event. Helping those strangers get to know you is a process...
SEO for Business Owners There a many technical aspects of SEO, but that’s not what this program is about. Constructed with business owners in mind the assignments in Content Based SEO require little or no technical skills.In this course you will learn how to . ....
SEO, SEM, Social Media, Content, Inbound Marketing, and Email Marketing each have specific purposes. Discover the tools which match your business objectives as you build your Digital Marketing PlanIn this course we will discuss . . .These days, word of mouth marketing...
Blogging improves your search ranking, showcases work examples, fuels your social media and answers questions prospective customers have about your business..In this course you will learn . . .Meet Your Instructor Lorraine Ball Entrepreneur, author, professional...
Google My Business is not a social media platform. It is free advertising and a powerful SEO tool. Learn to use GMB to answers customer questions and you will drive more prospects to your business.In this course you will learn how to . . .Meet Your Instructor...
Facebook ads aren’t very expensive. For just $5.00/day you can reach thousands of prospective customers. At least that’s what Facebook promises. But you could be wasting your money if you are making simple mistakes.In this course you will learn how to . . .When these...
Introduction to Blogging for Business
Blogging improves your search ranking, gives you a chance to showcase work examples, fuel your social media updates and so much more. How do you get started? This course will show you how. REGSITER NOW
Effective content doesn’t happen by accident. It is built on a strategy which considers a few key questions: REGISTER NOW
Time to Get Personal
It is time to stop sending the same generic messages to everyone on your list. Learn how to improve your results with targeted and personalized email campaigns. REGISTER NOW
Better Looking Email
First impressions matter.
If you want a positive response to your email campaign, you need to make a positive first impression. Discover the design tricks which make readers want to learn more. REGISTER NOW
Read This Now
You have just a moment to capture someone’s attention as you compete with hundreds (or thousands) of marketing messages directed at your prospective customers every day.
Learn how to: Write headlines which answer the question What’s in it for me? REGISTER NOW
Inbound marketing is transforming the way consumers gather information. Consumers and businesses alike take their time gathering data before making a purchasing decision. Are you investing enough to give them what they’re looking for? REGISTER NOW
Introduction to landing page design. – If there is a steady stream of traffic to your website, but only a few people are filling out conversion forms you are wasting your marketing, letting precious leads slip through your fingers. REGISTER NOW
Shorten Your Sales Cycle
After you capture email addresses automated email campaigns move those casual connections through your sales funnel.
With touches at just the right time, you can convert prospects into customers. REGISTER NOW
Introduction to Content Based SEO
If your goal is to generate results by driving qualified prospects to your website skip the technical tricks and focus on answering questions to satisfy the curiosity of human visitors and search engines. – REGISTER NOW
You may never be able to compete with large national brands, so focus your energy on winning local search. REGISTER NOW
SEO for WordPress
Learn how to use simple plugins and Google tools to make the most of your WordPress site. REGISTER NOW
Making Sense of Online Marketing
Just getting started with online marketing or not seeing the results you’ve hoped for…this session is for you. Learn the foundational elements to get the word out about your business and you won’t need a marketing degree to do it! REGISTER NOW
Simple Recipe for Social Media Success
Social Media changes so fast it is hard to keep up. Discover the latest trends, tips, and tricks as well as simple best practices you can use right away. REGISTER NOW
Business Plan Mistakes
Creating a business plan doesn’t have to be overwhelming or time consuming. Avoid the most common pitfalls as you work on your plan.
Find Your Ideal Client
No matter how cool your product is, there are people out there who don’t want it. If howerver, you hone in on the audience that is interested with messagess designed to resonate with them, they are much more likely to engage with your brand. REGISTER NOW
More than just marketing hype, your brand is about creating an impression of your company in the mind of your prospective customer. It is the basis on which all your other marketing should be built.
Audit Your Website Overview
Discover how to evaluate the design, content, conversion structure, SEO, and traffic sources to uncover opportunities for improvement. REGISTER NOW
Measure Your Website
Learn how to use Google Analytics to measure the performance of your website. Discover who’s coming to your website, and what they do when they arrive.
Plan Your Redesign
Simplify your web redesign process when you have the answers to questions your web team is sure to ask. REGISTER NOW
MARKETING MOVES FAST!
It’s hard to stay current with all the changes in digital marketing and still run a business, but that’s our job. We stay up-to-date on the tools, trends, and information you need.