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Stand Out From The Crowd

You will sell more when you explain why you are uniquely qualified to solve a problem. A position statement defines your company in terms which are relevant to prospective customers.

Use this simple step by step process to create an effective positioning statement unique to your company.

Why Should I buy From You?

That is the question every customer has in the back of their mind as you launch into your sales pitch. Your answer must demonstrate that you know who you are talking to, what their pain points are, and how your solution will solve their problem.

Craft your position statement to answer those questions and you will close more sales.

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Who is your customer?

Hint:  The correct answer is not everyone. The more specific your are the easier it is to write a relevant statement

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Whatare their pain points?

What keeps your client up at night? To write a relevant positioning statement, you need to view the world through their eyes.

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Wat's special about you?

Hint: It isn’t your low price, someone can always go lower.  Think about what you do well and connect that to your client’s pain .

Why Should I Buy From You?

by Lorraine Ball | Marketing Minute