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Small Biz Chat:  February 4, 2022

Which Social Media Channel is Right for You?

Social media has been around for a while now. And with that, comes multiple platforms. 

This week, Jennifer Denney and Lorraine Ball discuss choosing the right social media channel is right for you.

What we discussed …

Conversing about social media could go on for hours, as there are many platforms. Here is what we had time to discuss today.

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Why Social Media?

Social media can include personal and professional expressions. Networking and connecting are what social media is all about. Now, there are many options when it comes to social media tools and platforms.

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Social Media Before the Website

58% of consumers visit a brand’s social media channel before visiting the website. Customers are looking for your social media – or, customers find your social media before they come across your website.

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Consumers can Use Their Voice

Customers prefer using social media to voice their opinion of a brand. Social media platforms, such as Facebook, allow consumers to leave reviews on a company’s page. This gives consumers more power to use their voice.

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Where are People Spending Time?

Amongst all of the different social media channels, there are common platforms where a majority of people are. TikTok is number one – which is a newer platform. That being said, it is a great idea to emerge yourself and your brand in new platforms to get ahead of the crowd.

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