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Small Biz Chat:  January 28, 2022

Time for Tik Tok

Tik Tok is not just about dance videos and cute puppies. Ok, so a lot of the content is about that, but there are also some interesting business tips being dropped into the timeline.

Jennifer Denney and Lorraine Ball have just started their Tik Tok adventures and they shared some interesting data about the platform and a few things they have learned along the way. 

What we discussed …

Tik Tok is all the rage right now. It is easy to scroll on Tik Tok, but how easy is it to create content for your business on Tik Tok? Is Tik Tok right for your business? Here is what we had to say this week.

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Most Visited Website in 2021

It’s hard to ignore this statistic. In 2021, Tik Tok topped Google as the most visited website. As a business, you should really be thinking about how you can utilize Tik Tok.

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Efficiency

As a business, it is important to be efficient. If you decide to try out Tik Tok for your business, think about what you are already doing and how that relates to your brand. For example, if you are already reading daily quotes, why not make a branded video to post on Tik Tok?

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Following Trends

Tik Tok’s strategy is to have several trends that many users partake in. However, as a brand, a lot of these trends will not align with who you are or what your business does. Think of leading and creating original content, rather than following and participating in trends.

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Video Editing

Tik Tok is not a formal platform, meaning your videos don’t necessarily need to be professionally made. There are several tools that you can use yourself to edit your Tik Tok videos – InShot, YouTube, and Canva are great tools to combine.

Drop by the Community

The Small Biz Chat’s are just one of the many resources, tools and tips you can find in our Facebook Group.  Share best practices, ask questions and learn from other business owners just like you.