In this course you will learn how to . . .
Make a Great First Impression
Evaluate and improve the design, structure and navigation of your site.
Tell Your Story
Use words and pictures to build a compelling case for customers to work with you
Convert Visitors to Prospects
Measure Your Results
Analyze and use the wealth of real-time information to refine your marketing
Drive Search Traffic
Make small adjustments to make your website more attractive to search engines as well.
Meet Your Instructor
Entrepreneur, author, professional speaker, and host of More than a Few Words, a marketing podcast, Lorraine brings creative ideas, practical tips, and decades of real-world experience to every conversation.
Leaning on her experience as a business owner and former corporate executive, she delivers solid, usable content in a style that will drive you to action.
Everyone Learns Differently
That’s why, in addition to the short assignments, the lessons in this program contain a variety of educational tools and media including:
- Let’s Get Started
- Why Do You Have a Website?
- Audit Your Design
- Audit Your Content
- Audit Conversion
- Audit Metrics
- SEO Tips
Drop us a note. We would love to hear from you.