Are you welcoming visitors or sending them back to Google to find your competitors?

Don’t disappoint visitors with an out of date website.

Learn how to make web visitors feel welcome and turn them into prospects.


In this course you will learn how to  . . .

Make a Great First Impression

Evaluate and improve the design, structure and navigation of your site.

Tell Your Story

Use words and pictures to build a compelling case for customers to work with you

Convert Visitors to Prospects

Build a path through your website structure to lead prospects to say yes.

Measure Your Results

Analyze and use the wealth of real-time information to refine your marketing

Drive Search Traffic

Make small adjustments to make your website more attractive to search engines as well.

Lorraine Ball

Meet Your Instructor

Lorraine Ball

Entrepreneur, author, professional speaker, and host of More than a Few Words, a marketing podcast, Lorraine brings creative ideas, practical tips, and decades of real-world experience to every conversation.

Leaning on her experience as a business owner and former corporate executive, she delivers solid, usable content in a style that will drive you to action.

Course Content

Everyone Learns Differently

That’s why, in addition to the short assignments, the lessons in this program contain a variety of educational tools and media including:

7 Videos

5 Podcasts

5 Worksheets

Course Outline

  • Let’s Get Started
  • Why Do You Have a Website?
  • Audit Your Design
  • Audit Your Content
  • Audit Conversion
  • Audit Metrics
  • SEO Tips


Drop us a note.  We would love to hear from you.

GET Started Today

Conduct the audit, identify areas for improvement, and build a plan for the next generation of your website.