It is time to Get Personal

It is time to stop sending the same generic messages to everyone on your list.
Learn how to improve your results with targeted and personalized email campaigns


Watch this short webinar recording to discover simple tricks to increase email results  . . .


How to segment your audience based on demographics and user behavior


How to send just the right message at just the right time to drive better results


How to use tools to segment and automate targeted and timely messages.

The Power My Name

Adding someone’s name to an email will automatically catch their attention

Lorraine Ball

Meet Your Instructor

Lorraine Ball

Entrepreneur, author, professional speaker, and host of More than a Few Words, a marketing podcast, Lorraine brings creative ideas, practical tips, and decades of real-world experience to every conversation.

Leaning on her experience as a business owner and former corporate executive, she delivers solid, usable content in a style that will drive you to action.

Personalized Email Humanizes an Impersonal World

If you are greeted by name when you walk into a local store, bar or restaurant you feel welcome. And if the clerk remembers you like purple shirts, or the server knows you like your coffee with two sugars you feel special.  So when you are ready for that next jolt of caffeine or something new for your wardrobe t  you are more likely to go back for the personal service.

With so much business conducted remotely and online, it often  feels as if we have lost that “personal touch.” But it doesn’t have to be that way.

Companies willing to invest in getting to know a little bit more about customers and prospects can build a competitive advantage through the use of personalized email marketing.

Time to Get Personal

Stop trying to talk to everyone. Create more personal marketing content.