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Everyone has an ideal customer

It might be an individual or group of individuals who are most likely to buy a product or service. The more you know about your ideal customer, the easier it is to speak their language.

When you do that, they are more likely to respond positively to you, your product, and your company.

There are four main sections to a Persona: The Who, The What, The Why, and The How. Use this workbook to clearly define your target or targets 

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Create a persona to make your target come alive.

Defining an ideal customer allows you to focus your product designs and marketing messages because you are talking to a specific person, not some anonymous group.