Small Biz Chat: October 8, 2021
Why Ranking for Keywords Doesn’t Matter
What we discussed …
As always, this conversation could go on for hours. However, this week we shared just a few reasons why ranking for keywords isn’t important anymore.
Lorraine said it the best: Google is not buying from you, people are buying from you. When writing content for your website, you have to answer questions that people are searching for, rather than throwing in a keyword.
Google is not looking to see if you have one keyword everywhere on your website, Google is looking for authority in a subject. And that is what you should be ranking for, authority in a particular subject.
Although Google still lists keywords that you rank for, it’s not accurate – because of personalized search results. For example, if you search for a service company, those results will be local service companies in your area.
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