People will enjoy the cool features and a clean design of your website, but it
is the content that brings them to your site, helps them find what they are looking for and encourages them to get to know you.

The average person spends a few seconds on a website. So, you only have a few precious seconds to deliver what they need. If your website doesn’t present information that is easy to find, consume, and comprehend they aren’t going to stick around.

Assignment

Search other companies, both in your market and in other similar markets and compare opening messages.

Consider your target customer, your competitive advantage and the primary action you want a customer to take when they arrive. Rewrite your first Call To Action

RESOURCE – Web Copy Writing Guide DOWNLOAD NOW