KISS Your Email Promotions
KISS – The acronym has come to mean keep saying, keep it simple, stupid? That versatile phrase applies to many areas in your business, especially email.
Email promotions work well if you keep them simple. Stop trying to cram six promotions into one email! It’s unnecessary and is a disservice to your business. All you have to remember is to keep it simple, stupid.
Don’t overwhelm customers with multiple offers
They won’t spend time reading all that text. As a matter of fact there is lots of research which has proven, over and over again the more choices you give someone, the less likely they are to make a decision.
Why only one? It’s like kids on Christmas morning, when they see all of the presents under the tree they freak out and don’t know where to start, so you have to hand them gifts to open one-by-one.
Treat your customers the same way. Give them one email promotion at a time that will jump off the page. It won’t be right for everyone. That’s ok. You next offer might be!
Your email isn’t for everyone and that’s OK! Learn how to segment your audience and customize your emails.
Make sure your promotions are targeting your tried and true customers and you’ll reap the rewards.
Emails are all about the visual. Make sure you use Alt-Text if someone doesn’t download the images, but we process images so much faster than text, you don’t want to miss that chance to sell.
Use the same or similar graphic in your social media and website. The more your customers see the same image popping up, the more they will associate that image with your business.
Don’t over-design your graphics. Make sure your message is clear and visible and you’ll be good to go.
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