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Small Biz Chat:  July 9, 2021

Local SEO

There’s an old saying that all politics are local. The idea is that decisions made locally will have the greatest impact on your life.

And as digital marketers, Jennifer Denney and Lorraine Ball  think all SEO is local too

 

What we discussed …

As a small business it is hard to compete with large national firms for top search rankings, except when it comes to local SEO.  Doing this well can be your competitive advantage. 

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Start with Google My Business

This free tool help allows you to show up in local search results. It is almost like a mini website which  displays your most important business information when prospects are looking for a local company like yours

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Check Out Your Competitors

In addition to the basic GMB information, there are industry specific features  Take a look at your competitor’s page to see what they are sharing, and if they have any special features. You can adjust your industry settings to access these features. .

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Add Local Content to Your Website.

You won’t rank in local search just because you have listed each town in your service area. You need to have location specific content for each community.  Testimonials and blog posts can help you round out your local content. 

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Help Local Customers and Search Engines

 A realtor developed community  guides for each neighborhood she served .  Prospective home buyers valued the content, and so did the search engines. 

Drop by the Community

The Small Biz Chat’s are just one of the many resources, tools and tips you can find in our Facebook Group.  Share best practices, ask questions and learn from other business owners just like you.