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Small Biz Chat:  January 21, 2021

LinkedIn Live

LinkedIn Live presents new opportunities for business owners, to establish and expand their personal brand.  

This week, Jennifer Denney and Lorraine Ball are joined by LinkedIn expert, Susan Macconnell to talk about LinkedIn Live. They share tips, tricks and some of their favorite tools. 

What we discussed …

This week, we discussed LinkedIn Live. Here are a few points we covered to help you prepare for your next LinkedIn Live!

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Why LinkedIn Live?

LinkedIn Live is a great way to transition yourself into speaking. This platform allows you to be more comfortable with speaking. Rather than being in front of a crowd of people, you are speaking to a camera.

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The Statistics

People pay attention to live videos. In fact, LinkedIn Live videos typically have 7x more reactions and 24x more comments.

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What is Different?

With any platform, mistakes are going to be made. The process for LinkedIn Live users may change each time a video takes place, based on past mistakes or glitches.

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Tips for LinkedIn Live

The number one thing you should keep in mind is to be consistent. You should also expand your topics. People like consistency and variety.

Drop by the Community

The Small Biz Chat’s are just one of the many resources, tools and tips you can find in our Facebook Group.  Share best practices, ask questions and learn from other business owners just like you.