In this course you will learn how to . . .
Align goals, objectives and budgets
When these three elements are not connected it is unlikely ads will drive results.
Drive Traffic Through Your Funnel
Learn how to test campaigns and drive visitors to relevants parts of your sales funnel.
Avoid Campaign Fatigue
Learn how to vary your ads to you and your audience do not get tired of the messages.
Measure Your Results
Learn to install the Facebook pixel to track results. We will also cover some of the tricks to leveraging the Faceebook algorithm.
Meet Your Instructor
I have been in digital marketing for over 10 years and it’s an absolute passion of mine. I am very data driven and love to analyze data from many data points using various tools. There isn’t a decision I make today without the data to back it up. I believe strongly in the fact that almost all digital marketing gives you the ability to measure and execute with a higher precision than ever before.
Some of my strongest attributes is my ability to take on any challenge. I am not unnerved by something that I have not done before. I’m a true learner and I’m constantly self-teaching myself though reading of articles, conferences and I stay well networked with fellow marketing experts.