31 Days of Email Marketing Tips
Start with a great subject line to capture the attention of the reader. And be sure to personalize it with their name. [/sc_fs_faq]
Originally shared as daily updates in our Facebook group you can find all 31 of our favorite email marketing tips and statistics below.
Email Design Tips
#1 – 85% of Americans open their email every day. If you want to reach prospective customers, email is a great way to reach lots of people at once.
#2 – Emails sent on Tuesday have the best open rate. While this is true in general, you may want to test this for your list.
#3 – The average unsubscribe rate is .1%. If your rate is significantly higher, you may want to adjust your content and your frequency.
#4 – Permission based lists have the highest open rate.
#5 – There are 293.6 billion emails sent every day. That is a lot of messages.
#6 – Plain text emails have a higher open rate than HTML. Sometimes a simple email is the most efffective way to reach your customers.
#7 – Open rates range from 15- 30%.
#8– The best length for your subject line is 4 – 6 words. Longer subject lines will often be truncated by various email clients.
#9 – The average click rate 2.6%. Don’t focus on the rate, focus on the people who actually click on your links. These are your raving fans and hot prospects.
#10 – Less is more, keep emails short. Do not exceed 20 lines of text or less.
#11 – Limit images in email to 3 or less.
#12 – Limit buttons in email – 3 or less.
#13 – 81% of small business owners rely on email as their primary marketing tool.
#14 – Introduce the call-to-action in the top third of the email.
#15 – Most small businesses send one email a month
#16 – Personalized emails have 50% higher open rate
#17 – Email converts at higher rate than social and search combined
#18 – Video increases email clicks by 65%
#19 – 49% of email is opened on mobile devices
#20 – 59% of B2B marketers say email is their most effective channel in terms of revenue generation
#21 – 73% of millenials prefer email for business communication
#22 – There is a 14% HIGHER open rate with segmented lists
#23 – There is typically 100% more clicks with segmented lists
#24 – Avoid ALL CAPS in subject lines
#25 – Avoid excessive punctuation!!! in subject lines and body copy
#26 – Build loyalty with consistency. Set a schedule and stick to it.
#27 – Get noticed with clever subject lines
#28 – 30% of readers don’t download images
#29 – Always A/B test subject lines
#30 – Pre-header text increases open rate
#31 – Automated email is used by 49% of businesses
Looking for more Email Tips
Join us for our next email marketing webinar series.