Small Biz Chat: December 17, 2021
Your 2022 Marketing Plan
What we discussed …
In general, planning can go many ways. Here are a few marketing plans that we are going to set out for in 2022!
This is where you should look at where you are, and where you want to be. We have talked about marketing metrics many times, so keep in mind that where you are and where you want to be should be based on those metrics.
The end of the year is a great time to reflect on the goals that you set at the beginning of the year. Before you focus on what you didn’t accomplish, focus on what you did. Take a look at what you did and how far you have come over the past year.
Take a look at where you want to be, but don’t try to take on everything at once. Choose one goal that you want to accomplish in the first quarter. And, anything else that you get done on the way, is a bonus!
Setting realistic expectations for yourself and your business is important. Take a look at where you want to be personally and where you want your business to be next year. Be mindful that things don’t always work out the way you want them to – make a contingency plan.
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