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Small Biz Chat:  December 17, 2021

Your 2022 Marketing Plan

As 2021 comes to an end, it’s time to discuss your 2022 marketing plan.

This week, Jennifer Denney and Lorraine Ball shared some of their marketing plans for 2022.

What we discussed …

In general, planning can go many ways. Here are a few marketing plans that we are going to set out for in 2022!

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Start With a Snapshop

This is where you should look at where you are, and where you want to be. We have talked about marketing metrics many times, so keep in mind that where you are and where you want to be should be based on those metrics.

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Give Yourself Some Credit

The end of the year is a great time to reflect on the goals that you set at the beginning of the year. Before you focus on what you didn’t accomplish, focus on what you did. Take a look at what you did and how far you have come over the past year. 

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Less is More

Take a look at where you want to be, but don’t try to take on everything at once. Choose one goal that you want to accomplish in the first quarter. And, anything else that you get done on the way, is a bonus!

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Set Realistic Expectations

Setting realistic expectations for yourself and your business is important. Take a look at where you want to be personally and where you want your business to be next year. Be mindful that things don’t always work out the way you want them to – make a contingency plan.

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