What is The Right Price?

What is The Right Price?

The Right Price? What is the right price for my product? This is one of the most common questions business owners must answer. Defining your pricing strategy is critical to your success because it tells prospective customers a lot about your business, helping them...
T15 Metrics Planning Workbook

T15 Metrics Planning Workbook

Measure your performance   Hold your marketing accountable Would you hire an employee, pay them a salary and never check on their work, never set goals or measure performance? Of course not! Whether you work for a large company or a small business you have a...
What is a KPI?

What is a KPI?

Discover the Benefits of KPI's for Your Business     WRITE YOUR OWN KPI'S How well is your business performing?  Key Performance Indicators help you answer that question.  A KPI is  a quantifiable measure of performance over time for a specific...
Offer Customer Persona

Offer Customer Persona

SPEAK TO  YOUR CUSTOMER   PERSONAS HELP YOU VISUALIZE YOUR TARGET The more you know about your customers, the easier it is to speak their language.  When you do that, they are more likely to respond positively to you, your product, and your company. Even if you...
Offer: Position Statement Workbook

Offer: Position Statement Workbook

Stand out from the Crowd   why I should buy from you That is the question every customer has in the back of their mind as you launch into your sales pitch. Your answer must demonstrate that you know who you are talking to, what their pain points are, and how your...