Offer: Ideal Client Workbook

Your Market is not Everyone You will close more sales with less marketing if you narrow the focus and accept that some people are just not going to buy from you. Discover the four-step process to defining your ideal client and use that information to reach more...

BBK

Find Your Island   Get Ready to Burn Your Boat To be successful, you have to be willing to fully commit.  It is like sailing to an island and burning the boats so you have no way out. To help you do that, we’ve put together resources you will need to be...
Offer: T41 Brand Kit

Offer: T41 Brand Kit

your Brand is More than a Logo   Assemble Your Brand Kit Your brand defines how customers think and feel about your company. Your logo, color, font, icons and the images you use all come together to create that impression. Take inventory of your brand assets to...

The Acquisition Budget

What Should You Spend to Get a New Customer?   Set the right budget Customer acquisition cost is a useful figure for web-based marketing companies. In a nutshell, it is the cost of persuading an interested customer to invest in a product or service. What should you...
Research Basics

Research Basics

Question: What types of marketing research should I conduct?   Answer: There are four main types of marketing research: primary, secondary, quantitative and qualitative Each of these types have benefits and limitiations and may be used to answer a wide range of...
Find Your Competitive Advantage

Find Your Competitive Advantage

You Can’t Be Good At Everything Trying to figure out where to focus limited resources and energy is not a problem unique to small business owners. When I worked for a division of United Technologies the conversations at budget time, were always about the trade...