Nov 24, 2023 | Strategy, Offer
Find Your Island Get Ready to Burn Your Boat To be successful, you have to be willing to fully commit. It is like sailing to an island and burning the boats so you have no way out. To help you do that, we’ve put together resources you will need to be... 
Oct 22, 2023 | Strategy, Offer
your Brand is More than a Logo Assemble Your Brand Kit Your brand defines how customers think and feel about your company. Your logo, color, font, icons and the images you use all come together to create that impression. Take inventory of your brand assets to...Jul 30, 2023 | Strategy, Offer
What Should You Spend to Get a New Customer? Set the right budget Customer acquisition cost is a useful figure for web-based marketing companies. In a nutshell, it is the cost of persuading an interested customer to invest in a product or service. What should you... 
Jun 27, 2023 | Strategy, Article
Question: What types of marketing research should I conduct? Answer: There are four main types of marketing research: primary, secondary, quantitative and qualitative Each of these types have benefits and limitiations and may be used to answer a wide range of... 
Mar 16, 2023 | Strategy, Article
You Can’t Be Good At Everything Trying to figure out where to focus limited resources and energy is not a problem unique to small business owners. When I worked for a division of United Technologies the conversations at budget time, were always about the trade... 
Mar 7, 2023 | Strategy, Article
The Right Price? This is one of the most common questions business owners must answer. Defining your pricing strategy is critical to your success because it tells prospective customers a lot about your business, helping them place you in relationship to other...