How to Use Email Metrics

How to Use Email Metrics

Every time you send out an email campaign, a wealth of information is available.  How many people opened, clicked on links or unsubscribed.  But it is all just numbers, if you don’t use the information to make decisions that improve your next campaign. Regardless of...
Breath New Life Into Old Content

Breath New Life Into Old Content

Google demands new fresh content in exchange for keeping your page at the top of search results. But churning out 3 – 5 posts a week, only to have them sink into oblivion, buried in the sea of new posts is not the best use of your time.  The alternative? If you...
Offer: Free Digital Marketing Plan

Offer: Free Digital Marketing Plan

Learn to use Digital Marketing  Marketing should make a connection between the needs of your customers and your products and services.  This doesn’t happen by accident. Digital marketing gives us tools to lead prospects through your sales funnel, from strangers...
Don’t Blow the Apology

Don’t Blow the Apology

Don’t Blow the Apology You screwed up. Don’t blow your apology, too You didn’t mean for it to happen, but it did. You (or your company) did something the wrong way or failed to do something you should have. What’s your next step? If you’re a big organization,...