T25 – 25 HolidayTips

T25 – 25 HolidayTips

Plan Your Holiday Emails Now It is Not Too Early The challenge of the holiday season: just when you are busiest, you need to ramp up your marketing. So how do you do everything at once? Using scheduled holiday email campaigns and smart auto-response programs allows...
T15 Metrics Planning Workbook

T15 Metrics Planning Workbook

Measure your performance   Hold your marketing accountable Would you hire an employee, pay them a salary and never check on their work, never set goals or measure performance? Of course not! Whether you work for a large company or a small business you have a...
Offer: Power Words Wordbook

Offer: Power Words Wordbook

UNLEASH THE POWER OF WORDS   move, motivate, inspire, frighten and cheer Some words, called power words have more impact than others. These words have strong meaning, which can trigger a psychological or an emotional response. They’re persuasive, pushing...
Offer Customer Persona

Offer Customer Persona

SPEAK TO  YOUR CUSTOMER   PERSONAS HELP YOU VISUALIZE YOUR TARGET The more you know about your customers, the easier it is to speak their language.  When you do that, they are more likely to respond positively to you, your product, and your company. Even if you...
Offer: Ultimate Guide to Headlines

Offer: Ultimate Guide to Headlines

Read this now   Command attention with your headlines No matter how interesting your content is, if the headline doesn’t grab attention, readers will scroll right by. That is a lot of pressure for 5 – 8 words. But it doesn’t have to be. If you know the tricks to...
Offer:  Search Intent Workbook

Offer: Search Intent Workbook

Your Customers Have Questions   Are you ready to answer them? People come to search engines with questions. Your goal is to anticipate questions prospective customers are likely to have. To win search you must build pages which answer the questions as...