Aug 23, 2022 | Content | Email, Offer
Plan Your Holiday Emails Now It is Not Too Early The challenge of the holiday season: just when you are busiest, you need to ramp up your marketing. So how do you do everything at once? Using scheduled holiday email campaigns and smart auto-response programs allows... 
Aug 4, 2022 | Strategy, Offer
Measure your performance Hold your marketing accountable Would you hire an employee, pay them a salary and never check on their work, never set goals or measure performance? Of course not! Whether you work for a large company or a small business you have a... 
Jun 18, 2022 | SEO | Web, Offer
UNLEASH THE POWER OF WORDS move, motivate, inspire, frighten and cheer Some words, called power words have more impact than others. These words have strong meaning, which can trigger a psychological or an emotional response. They’re persuasive, pushing... 
Jun 18, 2022 | Strategy, Offer
SPEAK TO YOUR CUSTOMER PERSONAS HELP YOU VISUALIZE YOUR TARGET The more you know about your customers, the easier it is to speak their language. When you do that, they are more likely to respond positively to you, your product, and your company. Even if you... 
Nov 4, 2021 | Offer, Content | Email
Read this now Command attention with your headlines No matter how interesting your content is, if the headline doesn’t grab attention, readers will scroll right by. That is a lot of pressure for 5 – 8 words. But it doesn’t have to be. If you know the tricks to... 
Jul 19, 2021 | SEO | Web, Offer
Your Customers Have Questions Are you ready to answer them? People come to search engines with questions. Your goal is to anticipate questions prospective customers are likely to have. To win search you must build pages which answer the questions as...