Jun 27, 2023 | Strategy, Article
Question: What types of marketing research should I conduct? Answer: There are four main types of marketing research: primary, secondary, quantitative and qualitative Each of these types have benefits and limitiations and may be used to answer a wide range of...May 30, 2023 | Article, Sales | Networking
Stop utilizing the wrong words when servicing your customers I cringed when I saw the sign at the reception desk. “I’m currently servicing another customer and will be with you shortly.” If you grew up on a farm with livestock operations, you probably understand my... 
Apr 13, 2023 | Content | Email, Article
Every time you send out an email campaign, a wealth of information is available. How many people opened, clicked on links or unsubscribed. But it is all just numbers, if you don’t use the information to make decisions that improve your next campaign. Regardless of... 
Apr 4, 2023 | Sales | Networking, Article
Listen to Your Prospects I had the strangest phone call the other day. It was from someone I have known for a long time. I wouldn’t call us friends, but our paths have crossed multiple times over the years so we are acquainted. We chatted for a few minutes.... 
Mar 22, 2023 | Content | Email, Article, SEO | Web
Google demands new fresh content in exchange for keeping your page at the top of search results. But churning out 3 – 5 posts a week, only to have them sink into oblivion, buried in the sea of new posts is not the best use of your time. The alternative? If you...
