Research Basics

Research Basics

Question: What types of marketing research should I conduct?   Answer: There are four main types of marketing research: primary, secondary, quantitative and qualitative Each of these types have benefits and limitiations and may be used to answer a wide range of...
Re-Use Your Content

Re-Use Your Content

Question: Do you need to write a new blog post every day?  Answer: Not if you know how to effectively re-use your existing content.  To establish yourself as subject matter expert you will spend a good deal of time writing blog posts, creating slides for seminars,...
How to Use Email Metrics

How to Use Email Metrics

Every time you send out an email campaign, a wealth of information is available.  How many people opened, clicked on links or unsubscribed.  But it is all just numbers, if you don’t use the information to make decisions that improve your next campaign. Regardless of...
Listen to Your Prospects

Listen to Your Prospects

Listen to Your Prospects I had the strangest phone call the other day.  It was from someone I have known for a long time.  I wouldn’t call us friends, but our paths have crossed multiple times over the years so we are acquainted.  We chatted for a few minutes....
Breath New Life Into Old Content

Breath New Life Into Old Content

Google demands new fresh content in exchange for keeping your page at the top of search results. But churning out 3 – 5 posts a week, only to have them sink into oblivion, buried in the sea of new posts is not the best use of your time.  The alternative? If you...