Find Your Competitive Advantage

Find Your Competitive Advantage

You Can’t Be Good At Everything Trying to figure out where to focus limited resources and energy is not a problem unique to small business owners. When I worked for a division of United Technologies the conversations at budget time, were always about the trade...
31 Days of Inbound Marketing Tips

31 Days of Inbound Marketing Tips

31 Days of Inbound Marketing Originally shared as daily updates in our Facebook group you can find all 31 of our favorite inbound marketing tips and statistics below. Introduction to Inbound Marketing by Lorraine Ball...
What is The Right Price?

What is The Right Price?

The Right Price? This is one of the most common questions business owners must answer. Defining your pricing strategy is critical to your success because it tells prospective customers a lot about your business, helping them place you in relationship to other...
Share Your Vision

Share Your Vision

Can You See the Castle?  I am a fan of Walt Disney, not just his movies, but his vision and creativity as an entrepreneur.  He understood the importance of a clear company vision expressed passionately through stories and ideas, not cold facts and numbers. When Disney...
Answer the Questions

Answer the Questions

Answer the Questions Your business is designed to serve your customer, the real person who buys your products or services.  Your marketing should speak to them as well. So, when it comes to SEO, stop thinking about keywords and start thinking about your...