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Small Biz Chat:  September 17, 2021

Audit Your Website

As technology advances, your website needs to advance too. There are many factors that go into keeping your website up to date.  

This week, Jennifer Denney and Lorraine Ball talk about how important it is to audit your website.

What we discussed …

We could chat for hours about how important it is audit your website, but this week we picked just a few ways to audit your website. Keep in mind, that you should be auditing your website every 18 months to 2 years.  

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Update Your Design

Take a look at your competitors’ websites, learn what they are doing right and what they are doing wrong. Make sure that your website is responsive. Since most of your traffic will come from mobile devices – your layout needs to look good on desktops and mobile devices. Keep your website up to date by take advantage of  new design trends and technology enhancements. .

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Write Interesting Content

When people come to your website, there has to be something of interest on your pages. The content you offer is what keeps people on your website. as you write  content be clear about who your reader is. The more specific your audience, the easier it is to write content which will be relevant and interesting to your reader. Make the content personal, but incorporating second person references such as you, your and your company 

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Increase Conversions

Conversion is simply means getting someone to take action such as completing a contact form. subscribing to a newsletter or requesting a download. Your website should encourage people to begin a longer conversation with you. Offer free downloads, such as PDFs with relevant information. Your website should have a call to action on each page, users should always know what the next step is when navigating through your website.

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Improve on SEO

SEO simply stands for Search Engine Optimization. SEO and design go hand in hand, both need to keep up with one another. Your website could have a great design, but if there is no SEO, then your website is not going to get a lot of traffic. Expanding on SEO is going to give your website a high ranking when keywords are being searched.

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