What Should You Spend to Get a New Customer?  

Customer acquisition cost is a useful figure for web-based marketing companies. In a nutshell, it is the cost of persuading an interested customer to invest in a product or service.

What should you spend on customer acquisition? The answer will depend on what an average customer is worth. How much do they spend, what your profit margin is on the sale, and how likely they are to make repeat purchases.

Use this worksheet to calculate the right acquisition budget for each new customer.